Don’t sleep or you will be outvoted.

About campaign

“Don’t sleep or you will be outvoted” – this powerful slogan from Poland’s historic 1989 election returned in 2023, as Gdansk launched a civic campaign to boost voter turnout.

Reviving the iconic message and design, the city set out to reawaken democratic engagement ahead of the parliamentary elections. With digital tools, street actions, and support from over 100 influencers, the campaign reached millions. It encouraged especially young people and women to vote – and it worked. Poland recorded its highest election turnout in history.

The campaign was also recognised internationally, winning the Eurocities Award in the category Creative election campaigns: mobilising citizens. This grassroots initiative proved that together, we can make change happen.

Our mission

We believe that democracy begins with participation.

Our mission is to awaken civic awareness and encourage every citizen to make their voice heard at the ballot box. Inspired by the legacy of Solidarity and the spirit of 1989, we aim to strengthen democratic values by mobilising people. Through creativity, collaboration, and the power of community, we show that voting is not just a right, but a shared responsibility.

We want every election to be a moment of unity, where individual choices come together to shape a better future for all.

2023 Recap